How to Adapt to the New Video Trend on LinkedIn?
Master LinkedIn's video revolution with authentic, short-form content that builds genuine professional connections without the need for perfect production or selfie-style videos.
LinkedIn Video Essentials:
AUTHENTICITY IS KEY
LinkedIn audiences prefer real, genuine content over polished productions - show your human side
HOOK IN 3 SECONDS
Start with your most interesting point to capture attention immediately in the LinkedIn feed
The LinkedIn Video Transformation
Understanding why video has become essential for LinkedIn success and professional visibility
The New Reality of LinkedIn Content
If you want to stand out in your LinkedIn feed, switching to video is no longer just an option, but a necessity. However, not everyone can do it right, as many people are not bloggers and do not like taking selfies.
Such people find it difficult to create interesting videos due to a lack of relevant skills. If you are one of them, here are some useful tips to help you adapt to the new realities and trends of this social network.
Why Video Content Wins on LinkedIn
- 1
LinkedIn's algorithm prioritizes video content, giving it significantly better reach
- 2
Video creates authentic human connections that text alone cannot achieve
- 3
Professional audiences respond to real, unfiltered storytelling
- 4
Video allows for nuanced communication of complex professional concepts
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The TikTok Effect on Professional Content
Shorter Attention Spans
Our era is characterized by TikTok thinking, which is common among users of various social networks, including LinkedIn. Long videos are gradually losing relevance.
Quick Value Delivery
During 30-60 seconds, creators have the opportunity to convey their message to viewers without losing their attention.
Immediate Hook Required
Start your video with the most interesting part. If you manage to hook the user in the first three seconds, they will most likely watch your video to the end.
Key Success Metrics
- Higher engagement rates compared to text-only posts
- Increased visibility in LinkedIn feeds and recommendations
- Better personal brand recognition and professional networking
LinkedIn Video Best Practices for 2025
Master the essential techniques for creating compelling LinkedIn video content
Short Video Format (30-60 seconds)
Capture and maintain attention in our TikTok-influenced world with concise, impactful content
Implementation examples:
- Start with the most interesting part in the first 3 seconds
- Use mini-interview format for quick insights
- Create slideshow presentations with voice-over narration
- Share quick tips that solve specific problems
Authentic and Natural Content
Focus on genuine, relatable content rather than highly produced, perfect presentations
Implementation examples:
- Share real experiences from recent events or conferences
- Explain complex concepts in simple, everyday language
- Record spontaneous thoughts and insights
- Show behind-the-scenes moments from your work
Add Subtitles to Every Video
Ensure accessibility and engagement since most videos are watched without sound
Implementation examples:
- Use automatic subtitle generation tools
- Manually edit subtitles for accuracy and clarity
- Consider subtitle styling for better readability
- Include keywords in subtitles for SEO benefits
Regular Posting Schedule
Maintain consistent visibility and audience engagement with regular video content
Implementation examples:
- Post at least one video per week minimum
- Create content series around specific topics
- Share weekly insights or industry observations
- Document your professional journey consistently
Benefits of LinkedIn Video Content
How video content can transform your professional presence and career opportunities
Key Benefits of Video Content
Authentic Human Connection
Build genuine relationships with your professional network through real, unfiltered storytelling and experiences
Increased Engagement
Video content receives significantly higher engagement rates compared to text-only posts on LinkedIn
Enhanced Visibility
LinkedIn's algorithm prioritizes video content, giving your posts better reach and exposure in feeds
Professional Brand Building
Establish yourself as a thought leader by sharing genuine insights, failures, and lessons learned
The Authenticity Advantage
Don't try to shoot highly artistic videos — they are unlikely to interest viewers. Don't waste your energy on creating long scripts, renting a studio for filming, and ensuring perfect lighting.
Exclusive expert experience, lively speech, and explanations of complex concepts in simple language work best on LinkedIn. Viewers are not interested in a perfect picture, but in a real, live person with real-life examples.
Content Ideas That Work
- Record your impressions of a past event
- Explain a new feature of a platform you use
- Share lessons learned from professional challenges
Forget About Gloss
While glossy success used to be popular, today there is a video trend toward naturalness and authenticity. Viewers are no longer interested in the perfect picture; they prefer reality.
Don't try to impress with impressive figures and showcase successful cases — this is unlikely to be effective. Viewers are interested in real people, with all their failures, nerves, humor, and other individual characteristics.
What Should You Post?
Proven content formats that resonate with LinkedIn audiences
Personal Experience Stories
Share real stories of failures, setbacks, and the lessons learned from them
Example content types:
- Product launch failures and what you learned
- Difficult client situations and how you handled them
- Career setbacks that led to better opportunities
- Mistakes that taught valuable business lessons
Conference and Event Insights
Share your impressions and key takeaways from industry events you attend
Example content types:
- Key trends observed at recent conferences
- Networking insights and best practices
- Speaker highlights and actionable advice
- Industry predictions based on event discussions
Behind-the-Scenes Content
Show the real, unpolished side of your professional life
Example content types:
- Your actual workspace and daily routine
- Team meetings and collaboration processes
- Product development challenges and solutions
- Client interaction stories (with permission)
Educational and Tutorial Content
Teach your audience something valuable in a quick, accessible format
Example content types:
- Quick tips for industry-specific challenges
- Tool recommendations and how-to guides
- Process explanations for complex procedures
- Best practices from your field of expertise
Stories That Resonate with LinkedIn Viewers
On LinkedIn, the following stories resonate with viewers and generate significantly more engagement than polished success stories:
Failure Stories
Personal experiences of failures during the initial launch of a product and the lessons learned from them
Examples of unsuccessful presentations that should be avoided
Resilience Stories
Admissions of difficulties, the desire to give up, and the successful overcoming of all obstacles
Stories about unsuccessful integrations with clients, despite all the efforts made
Authentic Content
Unfiltered photos and text without overt advertising
Real stories of successful or unsuccessful launches
The Power of Authenticity
Stories about unsuccessful integrations with clients, despite all the efforts made, get way more comments and likes than posts about the easy road to success. Authenticity sells better than dry numbers. Those who are not afraid to publish their real stories on LinkedIn, mentioning not only their achievements but also their failures, are the ones who win.
Common Questions About LinkedIn Video Content
Find answers to frequently asked questions about creating effective LinkedIn video content
Building Your Professional Brand Through Authentic Video
Nowadays, those who are not afraid to publish their real stories on LinkedIn, mentioning not only their achievements but also their failures, are the ones who win. Each such publication contributes to creating your own business card and building your reputation through your feed.
Activity in the feed increases visibility, recognition, and sales, and helps build trust and create a personal brand. To gain popularity on LinkedIn, you need to post videos regularly, at least once a week. Regularity will help you attract the attention of other users, gain an audience, and keep them interested in demonstrating your expertise.
Remember, authenticity sells better than dry numbers. Focus on creating content that shows your human side - your challenges, your growth, and your genuine insights. This approach will help you build meaningful professional relationships and establish yourself as a trusted voice in your industry.
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